Project Information
The New Year Promotion campaign is a cornerstone initiative for Coursera, designed to drive 8 million dollars in cash receipts during Q1. As the year’s most significant global discount event, the campaign embodies Coursera’s brand attributes: magnetic, uplifting, trusted, and inventive.
Key Visual Objectives
The campaign’s key visual is thoughtfully crafted to:
• Celebrate New Beginnings: Represent windows of celebration, symbolizing fresh aspirations and planning for the future.
• Evoke Joy: Incorporate gradient color palettes that signify brightness and optimism for the year ahead.
• Scalability & Adaptability: Utilize a modular design system to seamlessly adapt to diverse touchpoints across markets and platforms.
• Inspire Motivation: Consistently integrate Coursera’s unique “pathway conduit” concept as a pattern to reinforce the brand’s narrative of personal growth and achievement.
The campaign’s key visual is thoughtfully crafted to:
• Celebrate New Beginnings: Represent windows of celebration, symbolizing fresh aspirations and planning for the future.
• Evoke Joy: Incorporate gradient color palettes that signify brightness and optimism for the year ahead.
• Scalability & Adaptability: Utilize a modular design system to seamlessly adapt to diverse touchpoints across markets and platforms.
• Inspire Motivation: Consistently integrate Coursera’s unique “pathway conduit” concept as a pattern to reinforce the brand’s narrative of personal growth and achievement.
This campaign not only sets the tone for the year but also solidifies Coursera’s commitment to empowering learners worldwide to achieve their goals.
